Tangerine Marketing Group co-founders: Sarah Crawford and Sandra Ballard


Who are we?

Sandra, a Harvard graduate and successful marketing veteran, used her passion for marketing trends to segue from large scale direct marketing campaigns into the highly responsive world of online pay-per-click advertising (PPC). She has started and run pay-per-click campaigns for a variety of companies from start-up and small companies, on up to high profile financial institutions and agencies.
Sarah’s complementary expertise in website development has led to the successful completion over 150 websites to date. Her online skills focus on Search Engine Optimization and Social Media, including the implementation and maintenance of many active blogs, Twitter, Facebook, Flickr and MySpace accounts.

Where did these marketers come from?

Three years ago Sarah and Sandra met at a small offset printing company that had been struggling to build online sales. Together, they built a website and a brand that tripled annual revenues in a two year span – despite the plummeting economy. They increased website traffic 20X and boosted the online conversion rate to 8% – well above industry standards. The solid online marketing structure Sandra and Sarah developed together for that company continues to drive in 300 plus new customers a week and create organic traffic that converts to over $50,000 per week in revenue. This blend of talent and skill, as well as a shared passion for online marketing, led to the creation of Tangerine Marketing.

Tangerine Marketing Tribe

Sandra and Sarah work with a talented tribe that believes in the Tangerine vision and brings additional talents and skills to the group including:

  • Web Designers
  • SEO Experts
  • HTML/Php/ASP etc. Programmers
  • Web/Blog/Forum Content Specialists
  • Successful Paid Bloggers
  • Certified Online PR Specialists
  • Cutting Edge Adword/SEM Marketers
  • Social Media Savvy Writers