The plain and simple truth is, when done in the correct way, Email Marketing works. We all know how not to do email marketing – just check the constant stream of spam you get every day for a good example of how not to do it. Distributing poorly done emails that have random messages sent to random people, is the equivalent of throwing a bunch of lemons into a crowd and hoping someone will just happen to be hungry and will pick one up and eat it – unpeeled.
Effective email campaigns, on the other hand, are the equivalent of taking a perfectly ripe tangerine, peeling it with care, and then offering it to someone who is hungry and has asked for a tangerine. In other words it’s about sending a relevant message to a well-targeted audience at the right time. So, forget the lemons. We’re going to help you prepare some juicy tangerines, and then find some hungry people who want to eat them.